Prepare a 700- to 1,050-word essay describing Amazon’s strategy in which you address the following: o Discuss whether the company is moving away from its core competency of being a leading online retailer. o Present areas where Amazon.com is competing with Google™ and Microsoft®, and whether competition is a wise strategy. o Address the uses of the Amazon.com database: possible data management issues; and the relationship amongst Amazon’s data, information, and knowledge. o Describe how Amazon.com uses e-business and e-commerce for B2B and B2C. •
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