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Case studies are a great way to apply your new knowledge to a real world situation.  This week you will read and interpret the DayOnce case study located in your textbook.

  • Chapter Nine Case Study: DayOne (pages 360 – 377).

Write a 2-3 page paper.

Address the following in your paper:

•What more can the members of the DayOne team do to build credibility and improve their chances of securing the capital they need to implement the business plan?

•What other options might be considered for raising the funds needed to move the company ahead?

•Imagine Andrew approached you as a potential investor.  Has DayOne proven the model yet?  What are your concerns? Would you invest?

Include a title page.  Write in 3rd person.  If you include references only one reference may be from the internet (not Wikipedia). The other references must be from the Grantham University online library.  Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.