Marketing (Research session about Twitter)

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D.Use Cook Library’s Red Books database[link:  http://tinyurl.com/redbooks14] to determine ad spending


Our social media company is Twitter



1. Name of the CLIENT company you are researching:

2. Total advertising spend for this company in 2013, according to the Redbooks database:

3. Note any Year-on-Year (2012-2013) trends in where this company’s ad dollars are going.

4. List up to 3 NAICS codes (primary or secondary), with descriptions, for this company’s industry (pick the ones you feel reflect the company’s most important business lines).